Customer Satisfaction Research

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Most organizations miss a huge opportunity to learn from their collective experiences and then use this knowledge to rapidly and effectively adjust their actions and activities to better align with the results they intend to get.

Although year end reviews and project look backs abound in plenty, these activities themselves do not guarantee that any gaps in business performance or client satisfaction can be addressed rapidly and effectively.

Most service groups and organizations collect feedback from their customers. This is happening at such a frequent rate that customers are becoming dissatisfied with the feedback process itself. The data is often collected, compiled and synthesized in a report, which stays with the service group or provider. Key to using this information to learn and improve fast is:

Asking the right questions

Analyzing and drawing insights from the data collected

Developing an action plan and communicating your intentions

Implementing required changes in behavior/activities

Monitoring and measuring the improvements that are implemented

Business Dimensions can help you improve your organization's ability to learn fast. That may be by researching your customer’s satisfaction around the delivery of your products or services. Or perhaps it’s taking the information you have already gathered from your customers and developing actionable performance blueprints and marketing and communication strategies to build on your strengths and address areas of improvement.

Contact us to discuss how we can help you address your unique needs.